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Project Team Summary:

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Consultant ID: 1511


Position:
1511

Availability: In stock

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Work Experience:
Temple University, Assistant Professor

Savitz Research Companies, Owner

The Richards Group, Research Director

Pfizer Pharmaceuticals, Research Manager

CBS, Research Manager/ Senior Analyst

Companies/Brands Worked on:
Pfizer, CBS, AT&T, SeaWorld, Nespresso, Ford, MaryKay, Orbitz, Avis, American Airlines, La Quinta, NFL, Visa, Frito Lay, Western Union, Citi, Kraft, American Express, Bacardi, Target, 7Eleven, MetroPCS, Home Depot, RAC, Dickies, Leap Frog, FedEx, Habitat for Humanity

Education:
DBA, Business Administration, The University of Manchester,
MBA, Business Administration, The Wharton School,
MS, The Wharton School,
BS, Computer Science, Columbia University,

Special Skills:
PUBLISHED PAPERS AND WHITE PAPERS:
•Applying Conjoint Analysis to Product Assortment and Pricing in Retailing Research – with the late Dr. Paul Green, leading marketing researcher in the world
•The Case for Inliers I, II & III
•New Analytical Approaches for Improving Web Site Strategy - with Dr. Michael Morgan
•Building Strong Brand Emotional Promise - with Jeff Nevitt
•Optimizing Advertising Budgets - with Ron Shipp
•A System for Testing Advertising
•Reconciling Hispanic and Non-Hispanic Product Evaluation Ratings
•Retailing to U.S. Hispanics
•Optimal Discount Policy
•Price Optimization
•Optimal Promotion Selection
•Product Line Optimization
•Bottom-Line Customer Satisfaction
•Targeted Direct Mail Marketing


Awards:
•National Science Foundation Scholarship in Psychology to attend St. Joseph's University during high school
•Outstanding Philadelphia High School Student Scholarship to attend University of Pennsylvania during high school
•Won first prize in citywide essay contest "Youth Views Tomorrow"
•Most accomplished high school science student
•Philadelphia high school chess champion


Personal:
•Worldwide traveler visiting 30 countries
•Studied piano at Carnegie Hall
•Volunteered at Philadelphia Academy of Music
•Member of AMA, ASA and MRA