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Consultant ID: 1551


Position:
1551

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Title:
Dr.

Work Experience:
Research Firm, Director of Research
Accomplishments: • Developed a proprietary UX Tracking Model (UXpect) to measure user experience across digital channels. This model infused emotional metrics for the first time in the UX space. Several global firms are currently using this model.
• Developed new and innovative gamified survey techniques to research participants across online devices. This technique focused on using emoticons and implicit measurement to measure engagement.
• Created a new strategic framework for measuring customer and brand engagement that includes a proprietary set of emotional survey metrics.
• Assisted in the development of a new Brand Tracking Model to measure brand health and provide direction on how to enhance growth.
• Published several articles on research best practices and brand and customer engagement.
• Significantly grew account portfolios among new and existing clients.
• Significantly increased company revenue and profitability.
• Successfully partnered with business development to win competitive pitches for global clients.
• Lead, inspired, and mentored high performing teams spanning a range of experience and backgrounds.
• Contributed to company strategy and employee development as a member of senior leadership teams.
• Developed a Trusted Advisor relationship with clients.


AnswerLab, Research Director
Accomplishments: • Developed a proprietary UX Tracking Model (UXpect) to measure user experience across digital channels. This model infused emotional metrics for the first time in the UX space. Several global firms are currently using this model.
• Developed new and innovative gamified survey techniques to research participants across online devices. This technique focused on using emoticons and implicit measurement to measure engagement.
• Created a new strategic framework for measuring customer and brand engagement that includes a proprietary set of emotional survey metrics.
• Assisted in the development of a new Brand Tracking Model to measure brand health and provide direction on how to enhance growth.
• Published several articles on research best practices and brand and customer engagement.
• Significantly grew account portfolios among new and existing clients.
• Significantly increased company revenue and profitability.
• Successfully partnered with business development to win competitive pitches for global clients.
• Lead, inspired, and mentored high performing teams spanning a range of experience and backgrounds.
• Contributed to company strategy and employee development as a member of senior leadership teams.
• Developed a Trusted Advisor relationship with clients.


Millward Brown, VP Client Services
Accomplishments: • Developed a proprietary UX Tracking Model (UXpect) to measure user experience across digital channels. This model infused emotional metrics for the first time in the UX space. Several global firms are currently using this model.
• Developed new and innovative gamified survey techniques to research participants across online devices. This technique focused on using emoticons and implicit measurement to measure engagement.
• Created a new strategic framework for measuring customer and brand engagement that includes a proprietary set of emotional survey metrics.
• Assisted in the development of a new Brand Tracking Model to measure brand health and provide direction on how to enhance growth.
• Published several articles on research best practices and brand and customer engagement.
• Significantly grew account portfolios among new and existing clients.
• Significantly increased company revenue and profitability.
• Successfully partnered with business development to win competitive pitches for global clients.
• Lead, inspired, and mentored high performing teams spanning a range of experience and backgrounds.
• Contributed to company strategy and employee development as a member of senior leadership teams.
• Developed a Trusted Advisor relationship with clients.


Q&A Research, VP Client Services
Accomplishments: • Developed a proprietary UX Tracking Model (UXpect) to measure user experience across digital channels. This model infused emotional metrics for the first time in the UX space. Several global firms are currently using this model.
• Developed new and innovative gamified survey techniques to research participants across online devices. This technique focused on using emoticons and implicit measurement to measure engagement.
• Created a new strategic framework for measuring customer and brand engagement that includes a proprietary set of emotional survey metrics.
• Assisted in the development of a new Brand Tracking Model to measure brand health and provide direction on how to enhance growth.
• Published several articles on research best practices and brand and customer engagement.
• Significantly grew account portfolios among new and existing clients.
• Significantly increased company revenue and profitability.
• Successfully partnered with business development to win competitive pitches for global clients.
• Lead, inspired, and mentored high performing teams spanning a range of experience and backgrounds.
• Contributed to company strategy and employee development as a member of senior leadership teams.
• Developed a Trusted Advisor relationship with clients.


Companies/Brands Worked on:
Industry Expertise and Select Clients
Apparel Eddie Bauer, Levi’s, and Old Navy
Automotive Acura, Honda, JD Power, Lexus, and Toyota
CPG Best Buy, Del Monte, Safeway, Target, and Walmart
Entertainment Aristocrat, EA Sports, Sony, and StubHub
Financial Services Bank of America, Allstate, Citi, PayPal, Schwab, Visa, and Wells Fargo
Healthcare Blue Shield and Kaiser Permanente
Pharmaceutical Allergan, Amgen, and Genentech
Technology Adobe, Apple, Autodesk, eBay, Facebook, Google, LinkedIn, and Yahoo!
Utilities APS and PG&E


Education:
DBA, Marketing Research, Golden Gate University,
MBA, Marketing Research, Willamette Unversity,
BS, Southern Oregon Unversity,

Special Skills:
Excel
SPSS
Dapresy