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Consultant ID: 1561


Position:
1561

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Work Experience:
Private Company, Sr. Market Analyst
Accomplishments: Responsible for developing and managing market research databases and data sources primarily utilizing MS SQL Server, Microsoft Access and web-based (VB/ASP) front-end applications. Responsible for managing global sizing initiative, sales forecasting and data mining efforts for the market research department.

- Designed and maintain a global market sizing database for the thermal printer, barcode scanning and mobile computer markets. The global sizing database provides organization-wide visibility into product market size as well as Zebra and competitor market shares.
- Developed self-service interactive dashboard portal with Sisense and Tableau BI analytic tools to provide global market sizing, competitive positioning and economic data to the Enterprise organization and enhanced portal functionality with custom Javascript tools/functions.
- Developed a 5-year revenue forecasting model by region, country, vertical and product category utilizing historical data, analyst forecasts/estimates, internal Zebra revenue data and macroeconomic data correlations and regressions.
- Developed a data mining process for identifying Zebra and competitor product volumes in various countries by mining customs import data and bills of lading.
- Compiled historical internal sales data and constructed a comprehensive country-level price elasticity model for individual Zebra thermal printer products.
- Build queries and dashboards in Oracle (OBI) ERP and Siebel data systems to extract customer point-of-sale and revenue data to support various projects and initiatives.
- Designed internal SQL Server sales enablement fleet database for T&L vertical team.
- Developed, maintain and update sales enablement databases for the Healthcare vertical team including FDA Medical Device database and HIMSS databases (NA, EMEA and APAC).
- Developed internal Voice of Customer database using SQL Server back-end and web-based reporting portal on Windows Server 2012 (ASP/VB). Also developed front-end data entry application using Microsoft Access 2010.
- Designed and implemented internal market analyst company database designed to manage analyst firm relationships and contacts.
- Design and manage quantitative market research studies utilizing Qualtrics software.
- Developed Sharepoint document library for organizations Voice of Customer initiative.
- Assist with competitive intelligence data collection, storage and reporting.
- Manage relationships with several data vendors and providers.
- Perform additional ad hoc data analyses to support various internal product and regional teams.


Radius Global Market Research, Sr. Research Analyst
Accomplishments: Manage more than $2 million worth of global client research annually including customer satisfaction, brand tracking/positioning, market segmentation, new product concepts, choice modeling, copy testing and advertising awareness utilizing both online and telephone survey methodologies.

- Responsible for all phases of work including study design, developing project bids, proposal writing, questionnaire design, field and vendor management, data tabulation/analysis and study results/report preparation.
- Conducted studies in various industries including broadcasting/satellite television, consumer electronics, automotive and consumer packaged goods among others.
- Manage qualitative studies including focus groups and mystery shopping studies.
- Responsible for sampling frame design and sample management procedures.
- Manage all data collection requirements, database design and construction requirements.
- Write survey tab specifications and data coding procedures.
- Perform data analysis, data mining and statistical analysis including hypothesis testing, key drivers, correlations, regression and multivariate analysis.
- Prepare final reports for all studies as well as monthly and quarterly results tracking studies.
- Manage and support client relationships and handle client ad hoc requests.
- Oversee and develop support staff including research assistants and database manager.


Bachtelle and Associates, Market Research Specialist
Accomplishments: Managed all quantitative and qualitative research studies for the top market research and consulting firm in the alternative foodservice industry. Managed all test markets in the Western US region, including product velocity testing, new product opportunity and channel fit assessments, profitability studies and other in-market field research studies.

- Responsible for writing proposals, research methodology/design, cell definition, questionnaire design and development of volume tracking and other required field research materials.
- Field responsibilities included test operator recruitment, location cell construction, employee training for volume tracking requirements, monitoring of test product volumes, qualitative debriefings at various intervals with operator personnel and presentation of final test results.
- Designed qualitative discussion guides to meet study design informational research objectives.
- Conducted qualitative in-depth interviews with key business management personnel for new product opportunity and fit assessments.
- Designed various Microsoft Access database systems for multi-year equipment tracking programs. Database functionality included equipment allocation tracking, shipment tracking, equipment placement and registration, product volume tracking, location auditing and pricing tracking.
- Designed various other Access database systems for order and inventory tracking, invoicing systems, rebate programs and other data management and tracking programs.
- Managed all test data collection requirements and performed all data refinement, tabulation and analysis. Compiled and analyzed all qualitative data.
- Wrote preliminary, top-line and final reports for all research studies and tracking programs.


Companies/Brands Worked on:

Education:
MS, Data Analytics, Cal State Fullerton,
BA, Business Administration, Cal State Fullerton,