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Project Team Summary:

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Consultant ID: 1563


Position:
1563

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Work Experience:
Private Company,

Stanley Black & Decker, Associate Market Research Manager
Accomplishments: Led consumer insight development/delivery for a multi-functional team that delivered more than $10 million in annualized productivity savings and incremental revenue for a $1billion + business unit.
• Directed over 20 multi-phased projects for different product categories using qualitative, quantitative and analytical techniques.
• Specific analyses employed included feature testing/scoring, concept testing, conjoint analysis, and decision-making process analysis, among others, using a variety of methodologies such as in-depth interviewing, mock shops, store intercepts, field interviewing and product placement.
• Acted as a consultant and mentored research analysts in new product development function.

Erickson Living, LLC, Director, Market Planning & Research
Accomplishments: Directed consumer insight development/delivery and industry/market/competitor analysis for a wide spectrum of corporate and community functions through the employment of a variety of primary and secondary research and customer analytics techniques.
• Managed studies to measure consumer demand for new multi-million dollar residential construction projects and to optimize product feature mix at various price points.
• Directed consumer usability testing for major redesign of corporate and community web sites.
• Directed ongoing tracking survey measuring brand awareness, consideration and preference.
• Managed competitive mystery shopping process. Intelligence gathered was key input for annual market planning and pricing analyses. Directed ad hoc competitive analysis.
• Co-authored internal market and industry trend newsletter distributed to senior managers.
• Researched and authored comprehensive environmental analyses used as basis for annual corporate marketing strategy development.
• Led cross-functional team that developed and recommended a strategy to effectively market to the firm’s primary influencer segment.
• Directed wide variety of consumer research studies, including ad concept and copy testing, brand/logo testing, product usage, event marketing feedback and sales funnel behaviors.


Zurich North America, Marketing Research Manager
Accomplishments: Directed all customer insight development/delivery for multi-billion dollar SBUs and for distribution management function corporate-wide. Managed relationship between senior management clients and Market Research department to maximize return on research investment.
• Led all research for one of the corporation's largest projects, including a test of potential value-added services and implementation of a new segmentation scheme.
• Directed enterprise project which tracked distributors’ perceptions of Zurich and competitors.
• Consulted with senior management on marketing issues and then developed relevant position papers, research plans and proposals.
• Managed secondary marketing research efforts for client business units. Two in-depth market/industry analyses were conducted and presented as member of business strategy team.
• Directed a variety of other projects including distributor satisfaction tracking and the creation of state planning and market opportunity assessment tools.


Farmers Insurance Group, Planning Research Consultant
Accomplishments: Supervised all market research efforts for three different SBUs representing over $500 M in revenue.
Projects included customer defection, customer and distributor satisfaction, and customer profiling/segmentation. Directed research and content development for $2 million + e-commerce project.


Companies/Brands Worked on:
Stanley Black & Decker
Farmers Insurance Group
Zurich Insurance Group
CareFirst Blue Cross Blue Shield
Erickson Living

Education:
MS, Marketing, University of Baltimore, Honors: Beta Gamma Sigma Business Honors Society
BA, Sociology, Wake Forest University,

Special Skills:
Certified focus group moderator through RIVA and Burke Institute

Expert software skills in:
- SPSS
- All MS Office applications
- online survey applications