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Project Team Summary:

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Consultant ID: 1567


Position:
1567

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Work Experience:
Private Company, Managing Partner/Director of Research
Accomplishments: •Manage all phases of research; design research studies and provide consumer insights and strategic analysis/direction to clients based on research objectives. Work closely with clients to ensure study needs and goals are met within budgetary parameters.

•Synthesize research findings into strategic recommendations for clients resulting in high level decision making by client marketing teams.

•Vast experience with qualitative and quantitative research processes, including: needs assessments, concept testing, pricing, ad testing and tracking, customer segmentation, satisfaction and loyalty, brand tracking, competitive assessment, shopping, retention and defection, and market sizing.

•Experience conducting research across a wide variety of product/service categories: pharmaceuticals, automotive, insurance, financial services, health care, apparel/clothing, carbonated soft drinks, telecommunications, travel & tourism, quick service restaurants, consumer goods, retail & discount stores, alcohol beverages, utilities, cosmetics/health and beauty, as well as entertainment and media.

•Responsible for business development and strategic relationships with Fortune 500 clients. Past clients include Pfizer, Diageo, Comcast, EJ Gallo, AstraZeneca, The Home Depot, Boehringer Ingelheim, Cox Communications, Colgate-Palmolive, Kraft Foods, Leon Medical Centers, Walt Disney, General Motors, The Ford Motor Company, Proctor & Gamble, Univision, The US Army, The US Marine Corp., MasterCard, Levis, Voit, Publix, Honda Motor Company, Hershey’s, among others.

•Hire, train, and manage research staff of 30+ employees and conduct semi-annual reviews to insure compliance with company objectives. Insure ongoing training and learning opportunities to foster growth and development.

• Produce biweekly Infographics and monthly newsletters based on in-house non-proprietary research to maintain clients informed and increase company awareness.



Market Segment Research, Inc., Managing Director
Accomplishments: •Led business development efforts consistently increasing sales by at least 10% each year. All while working closely with clients to develop and design research that would answer their internal marketing questions all within prescribed budgetary constraints.

•Responsible for the research operation of the firm - qualitative, quantitative and field departments/total of 100+ employees.

•Ensured milestones across 30+ research projects running simultaneously were achieved and that client expectations were met or surpassed.

•Designed, fielded, managed, analyzed and co-authored the 2001 and 2003 Multicultural Report: A Portrait of the New America. The first non-proprietary multicultural research conducted among Hispanics, African American and Asian available to corporate clients all in one book.

•Coordinated and set-up multiple multicultural conferences across the nation (Miami, New York, Chicago and Los Angeles). Responsible for all conference logistics including catering menus, A/V requirements, and attendee/speaker database management.

•Planned and executed logistics for several Multicultural Think Tanks with industry experts in several major multicultural U.S. markets.


Market Segment Research, Inc., Senior Project Director
Accomplishments: •Responsible for overall research project management: from screener/questionnaire design to final report and analysis. Analyzing qualitative & quantitative information to support and review new and existing marketing and sales strategies for clients.

•Managed all aspects of projects both qualitative and quantitative. Setting up field, monitoring data collection progress, insuring scheduling milestones were met in order to ensure deliverables were provided on schedule.

•Regularly updating clients on the status of projects and solving issues that may have

Market Segment Research, Inc., National Field Director
Accomplishments: •Managed and coordinated qualitative and quantitative research projects nationwide. Negotiated field pricing and facilities costs for multiple studies simultaneously.

•Provided quality control training to field managers and interviewers ensuring uniform administration of survey instruments across any given study.

•Traveled nationally to conduct field briefings and quality control training to field services working on our studies.



Menendez International, National Field Director
Accomplishments: •Managed and coordinated qualitative and quantitative research projects nationwide. Negotiated field pricing and facilities costs for multiple studies simultaneously.

•Provided quality control training to field managers and interviewers ensuring uniform administration of survey instruments across any given study.

•Traveled nationally to conduct field briefings and quality control training to field services working on our studies.



Companies/Brands Worked on:
Pfizer, Diageo, Comcast, EJ Gallo, AstraZeneca, The Home Depot, Boehringer Ingelheim, Cox Communications, Colgate-Palmolive, Kraft Foods, Leon Medical Centers, Walt Disney, General Motors, The Ford Motor Company, Proctor & Gamble, Univision, The US Army, The US Marine Corp., MasterCard, Levis, Voit, Publix, Honda Motor Company, Hershey’s, Pepsi, Acura Motors among others.

Education:
BA, Marketing, Florida International University, Honors: Graduate Magna Cum Laude Dean's List
Assoc, Business Administration, Miami Dade College, Honors: Dean's List

Special Skills:
Fully Bilingual (English/Spanish)

Computer literate and proficient with Microsoft Word (Windows), Microsoft Outlook, Excel, Power Point, Publisher, Sage ACT!, Piktochart, QuickbooksPro, Photoshop