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Project Team Summary:


Consultant ID: 1568


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Work Experience:
Private Company, Independent Consultant
Accomplishments: Provide comprehensive qualitative research services, with specialty expertise for the healthcare sector, including strategy, development, implementation, analysis and evaluation. Qualitative research services include in-person and online focus group moderation, ethnographies, stakeholder/executive interviews and strategic analysis and comprehensive reports.

Selected Accomplishments:
Served as contracted Research Director for 18-week statewide research study about online medical registry, completed on time and on budget. Developed mixed qualitative/quantitative methodology design; managed fieldwork, client relations, data analysis and authored comprehensive report and recommendations.
o Final deliverable included a multi-phase marketing plan to build brand awareness and promote product acceptance among physicians and allied healthcare providers. Strategic recommendations included traditional and digital tactics to reach customers, including:
o Automated email campaigns, video testimonials
o Online forums and chat functionality
o Extensive community-based outreach and training for healthcare providers

Utilizing focus group observation and transcripts, authored comprehensive 75-page needs assessment report for state agency on topic of children with special healthcare needs. Report analysis included regional segmentation.

Client Testimonials:
Jennifer was a dream to work with! She is organized, thoughtful, responsive and a great project manager. Her facilitation skills were excellent and her analysis was well done and easy to understand. I would highly recommend Jennifer as a qualitative researcher!
Public Health Evaluator, St. David's Foundation

Core Competencies

Research & Project Management
Analysis & Strategic Reports
Focus Group Moderation Brand Strategy & Development
Healthcare Sector Research Expertise
Crisis Management/Problem Solving
Social Marketing Qual/Quant Survey & Guide Development

SUMA Social Marketing, VP Account Services
Accomplishments: Managed research-based communication projects and campaigns from design to implementation to evaluation. Conducted formative qualitative data analysis, wrote comprehensive reports for clients, including messaging strategies for advertising agencies. Led brand development and creation of educational and promotional materials for various public agencies such as the U.S. Department of Agriculture, Central Health, City of Austin and Texas Department of State Health Services.

Selected Accomplishments:
Promoted to Vice President of Account Services in December 2010; hired initially as 9-month research contractor in January 2006, hired fulltime and promoted to Associate in September 2006.

Conducted formative research and managed subsequent social marketing campaign which targeted healthcare providers in Ohio. Successfully implemented ten one-day educational events generating extensive earned media coverage in ten different Ohio cities over 2-week period of time; 85% participant attendance rate and an average 95% attendee post-survey satisfaction rate in all cities.
Marketing Coordinator
Accomplishments: Managed corporate marketing, public relations and business development efforts for the satellite Santa Fe and Phoenix offices.
Selected Accomplishments:
Received “Exceeds Performance Expectations” review in January 2005, including:
• Demonstrates superior ability to communicate; models positive professional behaviors
• Demonstrates an effective use of time and ability to manage multiple projects simultaneously
• Effectively collaborates with others; contributes to the collective spirit of the firm
Account Executive
Accomplishments: Collaborated with founder of business to develop vision, goals, and marketing strategies for start-up Internet company dedicated to social responsibility.

Texas Health Department, Photographer & Writer, Freelance
Accomplishments: Photography awards from the National Association of Government Communicators, Texas Public Health Association, and International Association of Business Communicators.

Companies/Brands Worked on:
USDA, Texas Health & Human Services, Texas Department of State Health Services, City of Austin

MA, Communication Studies, University of Texas at Austin, Honors: Phi Kappa Phi Honor Society
BS, Communication Studies, University of Texas at Austin,

Special Skills:
Data analysis and comprehensive report writing for other researchers/direct clients

Centers for Disease Control: Qualitative Research Findings on Diabetes Self-Management Education in Texas

Utah Health Dept.: The Social Marketing Model: Creating Campaigns That Change Behavior

Ohio Health Dept.: HIV Educational Sessions Utilizing Video and Facilitated Group Discussion