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Project Team Summary:


Consultant ID: 1574


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Work Experience:
Private Company, Marketing Campaign Manager
Accomplishments: • Develop campaign strategy plans that balance brand messaging and product stories
• Create a go-to-market plan to integrate marketing campaign into all channels and marketing vehicles
• Ensure clear communication and coordination of marketing program support requirements to the marketing, merchandise, creative, and ecommerce teams
• Create strategic plan for REI Member Rewards Event and Co-op Membership growth
• Lead and conduct creative kick-offs to plan and develop strategies with campaign stakeholders
• Present campaign results, including all program support and tests, campaign creative strategy and campaign analytics with ROI analysis

Petco, Marketing Planning Manager
Accomplishments: • Developed annual marketing calendar to communicate seasonal marketing campaign strategies with internal stakeholders and vendor partners for program support
• Leveraged data-driven insights to allocate marketing resources that align with brand initiatives
• Partnered with PALS loyalty team to integrate campaign support and maximize awareness of loyalty program
• Analyzed plans for traditional and non-traditional media to profitably support merchant and company initiatives, including new store openings, market expansions, and portfolio brand growth
• Allocated ad space by product division across a multitude of media vehicles, including circulars, in-store collateral and fixtures, broadcast advertising, e-mail and social media
• Lead and supervised direct report to execute campaign strategies and communicate marketing calendar updates. Provided growth direction and managed employee performance

Office Depot, Broadcast Advertising Marketing Manager
Accomplishments: • Launched national television campaign to reinvent brand image in 2010
• Lead broadcast strategy and manage relationships with top global full service agencies for media buys, creative campaigns, added value vendor partnerships and emerging media
• Managed production plan for television commercial shoots and $30mm broadcast advertising budget
• Created strategic briefs, monitored competitive media to analyze buy strategies throughout the industry, and analyze CPP and CPM to evaluate efficiencies per market
• Cultivated strategy for online videos to communicate new brand campaign, increase conversion rates and drive traffic to

Office Depot, Sr. Analyst Strategic Planning
Accomplishments: • Managed analysis for marketing programs, such as weekly print inserts, broadcast advertising, and direct mail to make strategic decisions based on results
• Established tests for multi-channel platforms, including web analytics testing, loyalty response, and broadcast campaigns
• Created reporting system to increase effectiveness of weekly insert offer strategy and reduce costs by 20%
• Collaborated with product marketing team, merchants, and business partners to proactively identify, develop and drive long-term strategic initiatives to increase sales margins by 10%

Office Depot, Sr. Analyst Direct Mail
Accomplishments: • Managed marketing segmentation strategy, tactical execution and analysis for national direct mail campaigns
• Created and maintained monthly budget for direct mail and managed relationships with prospecting vendors
• Presented results on campaign performance, including: response rate, incremental sales and variance to forecast

Companies/Brands Worked on:
Office Depot
Williams Sonoma

BA, Marketing, University of Illinois, Honors: GPA 3.9/4.0 Deans List 2002 - 2003 Golden Key International Honor Society 2003 National Honor Society 2002 - 2003

Special Skills:
Proficient in MS Windows and Mac Operating Systems

Certified Yoga Alliance, Barre, and Pilates Instructor
Self-employed candidate with strong leadership, problem solving and decision making skills and an extensive analytical background to serve as a strong base for marketing leadership roles.