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Project Team Summary:

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Consultant ID: 1586


Position:
1586

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Work Experience:
Private Company, Owner / Chief Insights Officer
Accomplishments: Marketing strategy consultation.

Lead strategist and moderator for large and small scale insights initiatives - qualitative and quantitative.

Reporting and analysis. Leverage Dedoose mixed method platform for analysis. Work with team of designers and videographers to bring insights to life.

Expert in ethnography and in-context research methods.

Develop marketing strategies based on insights.

Clients have included: Wrigley, Jr., Coca-Cola, University of Miami Health System, Insightec (medical technology)

Brown Parker Demarinis Advertising, Director of Insights and Strategy
Accomplishments: I was hired to lead the marketing strategy and insights initiative for the agency's key client: HCA, the largest for-profit healthcare system in the country.

I carried out a national mixed method research initiative for the Pediatric Service Line at a corporate level. Insights and strategies were adapted and adopted across divisions and regions.

Worked with several division heads on service line strategy and insights initiatives.

Collaborated with and presented to marketing and executive leadership teams.

JOON Skincare, Founder
Accomplishments: I started as sold a natural skincare line targeting tween girls.

I leveraged my insights background to develop a relevant communications and digital strategy. In addition, I was hands-on in every aspect of the business: product development, logistics, sales / distribution, and marekting.

Companies/Brands Worked on:
Wrigley, Jr., adidas, Nike, Coca-Cola, Motorola, Lexus, Miami Children's Hospital, University of Miami Health System, HCA (Health Corporation of America) - corporate and Division-level, Insightec, BeTen (health tech start-up), A'nue Ligne, Barry University, Stouffers, CiCi's Pizza

Education:
BA, Art History, Duke University,