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Project Team Summary:


Consultant ID: 1588


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Work Experience:
Private Company,

MARC Research, Research Director

TripleScoop Market Research,

Companies/Brands Worked on:
Sampling of client engagements:

* Brand research: Texas Health Resources, Dallas Fort-Worth International Airport
* Campaign and social media measurement: Del Monte
* Strategic marketing planning: Parksite Distribution, SC Johnson, Tahitian Noni
* MROC (Market Research Online Community): Tahitian Noni, Kraft Foods, SC Johnson
* Customer satisfaction & Net Promoter Score: AT&T
* New product development / innovation: Playtex, Schick, SC Johnson, Frito Lay
* Brand equity measurement: Frito Lay
* Brand tracking: Taco Bell, Dr. Pepper/Snapple Group
* Segmentation: Dallas Fort-Worth International Airport

MBA, Marketing, University of Utah,
BA, Communication Studies, Brigham Young University,