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Consultant ID: 1596


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1596

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Title:
Dr.

Work Experience:
TBS Inc, Chief Methodologist
Accomplishments:  Approve all primary research at Turner [120 researchers] this includes design, questionnaires, analysis & approval of all reports.
 Approve all Vendors and Methodologies used at Turner
 Conducts/designs studies for external clients: Ad Agencies, GM, Kellogg, Mattel etc.
 Initiated major Brand Equity studies [focus groups, modeling, and surveys]
 TEACH ON-LINE STATISTICS/RESEARCH COURSE [WebEx; Go To Meeting; In-Person Classes]
 Initiated studies to test and track Ads / Ad campaigns plus ROI on Ads
 Revamped Forecasting & Estimating system [matrix managed 8 MIS Professionals]
 Built models to predict long-term product usage patterns
 Presented papers at various conferences {The Market Research Event; Nielsen; Others]
 Represented network at press interviews [AMA, USA Today, Latin American Press]
 Managed senior director & staff [total of 10+ staffers]


Colgate Palmolive, associate director global consumer insights
Accomplishments:  Global Market Research for new product launches, re-launches, margin improvements [focus groups, proto/sequential monadic/paired comparison studies]
 Managed global subsidiary implementation of Consumer A & U and Habits and Practices [Random Samples of consumers in Major market Segments]
 Helped implement use of trade-off methodologies for concept screening [conjoint]
 Teamed with Fragrance Manager and Suppliers to choose appropriate fragrances, standardize fragrances, sole source ingredients
 Provided market research expertise, consulting and training to subsidiaries
 Initiated Advertising Research Studies to test and track Ad campaigns [IPSOS/ICON]
 TAUGHT AND ASSISTED IN DEVELOPMENT OF MARKET RESEARCH CLASSES TAUGHT IN-PERSON AS A REQUIREMENT FOR STAFF


Brueggers Bagels, Director of Marketing Research
Accomplishments:  Market Research to develop Bruegger’s Brand [focus groups]
 Designed and Implemented a system wide combined A & U and Customer Satisfaction Study [RDD Sample of consumers in Major Markets coupled with an in-store self administered survey]
 Initiated Site Optimization/Trading Area Studies to locate stores [surveys + modeling]
 Designed Coffee Study to help select Best Branding Strategy [A Central Location Study of consumers combining Monadic & Paired Comparison Studies]
 New Product Studies to launch products [Taste Test Focus Groups + Market Tests ]
 Initiated testing and track Radio/TV Ad campaigns [Mall Intercept Studies]
 Managed staff of 2


McDonald's, Director Market Research
Accomplishments:  Global Research to enhance, leverage and protect McDonald’s Brand and sub-Brands and overall branding strategy in providing new channels of distribution: Wal*Mart, Gas Stations/Convenience Stores etc. [Simulations (multi-group), Large Scale Customer Surveys and Multivariate Analysis]
 Conducted Logo Studies [Central Location Interviewing & Awareness surveys]
 Designed and Implemented Channel wide A & U and Satisfaction Studies
 Initiated Site Optimization/Trading Area Studies to locate stores [surveys, modeling]
 Produced multivariate demand forecast models for several products.
 Designed and implemented Promotions & Advertising testing [Tracking& Copy Testing]
 Segmentation Studies to understand market for new channels of distribution [Large Scale Surveys and Multivariate Analysis]
 Managed staff of 5-7


Abbott Labs, Manager Market Research
Accomplishments:  Global Research to serve Abbott Labs target audience: end-users [Doctors, Labs, Consumers] using Large Scale Customer Surveys and Multivariate Analysis.
 Performed Segmentation Studies to understand market for new channels of distribution [Large Scale Surveys and Multivariate Analysis]
 Managed staff of 2-4
 Designed and implemented Promotions & Advertising testing [Tracking Studies & Copy Testing] Globally
 Provided market research expertise, consulting and training to subsidiaries and visited multiple countries to assist with and set-up Consumer Market Research studies


Companies/Brands Worked on:
TBS Inc: TNT;TBS;CNN;CN
Colgate Palmolive: Household Products Globally
Brueggers Bagels: Bagels
McDonalds: FFR/QSR
Abbott Labs: Cancer Products/ STD Products

Education:
PhD, Psychology, New York University,
MA, Psychology, Southern Connecticut State University,
BA, Psychology, Southern Connecticut State University,

Special Skills:
Over 30 years of progressively responsible Marketing Research/Strategic Planning experience: encompassing International and Domestic venues, Qualitative and Quantitative studies, and a broad range of consulting activities to and with Senior Management. An emphasis on Research, Design, Statistics & Methods. Secondary pursuit: Consulting & Teaching.
SPSS proficiency