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Project Team Summary:


Consultant ID: 1602


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Work Experience:
Ideapark, Campaign Manager
Accomplishments: Orchestrated the production and execution of digital marketing campaigns with General Mills for their Pillsbury and Betty Crocker brand divisions:
• Defined project scope, goals and deliverables that supported business goals in collaboration with client, project team, senior management, and stakeholders
• As the main point of contact between General Mills and Ideapark, built strong sustainable client relationship by anticipating and assessing client needs
• Managed the planning and implementation of the life cycle of all projects
• Developed and communicated full-scale project plans and expectations to production team, clients and stakeholders

Internet Broadcasting, Campaign Specialist
Accomplishments: Managed partner/client relationships with National Sales Directors and Account Executives for McGraw-Hill and ABC’s Indianapolis affiliate TV stations for all things digital:
• Lead meetings with clients relative to specific projects, including campaign goals, target audiences, KPIs, outcomes, and next steps
• Collaborated with cross-functional agency resources to manage a wide range of digital initiatives including landing pages, sweepstakes, digital banner ads, and analytics

Companies/Brands Worked on:
Pillsbury and Betty Crocker

BS, Communication Studies, New York University,

Special Skills:
Project management
Relationship Building
Communications Manager
Digital Marketing