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Consultant ID: 1603


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Work Experience:
Private Company,
Accomplishments: Shelley has a diverse background that includes broadcasting, B2B, eLearning, SEO/SEM, marketing/advertising, multimedia production, branding, technical writing and other areas. She has worked for the major wire services, broadcast news outlets, and major publications. Shelley's content strategies and content creation achieve universal brand acceptance and high conversion rates. As a consultant, she has handled branding for Fortune 500 firms in North America and Asia. Her expertise includes IT, audio/video, automotive, medical/pharma, advertising and nonprofit sectors. Some of her clients have included Jack Morton International, Tyson Foods, Ford Motor, Schering-Plough, Dell, CompuCom, Samsung, VMware, Pharmacia, Dow Corning, Whirlpool, Hyundai, the State of Louisiana and many others.

Companies/Brands Worked on:
Ford Motor, Kellogg, Gerber, Samsung, Schering-Plough, Tyson Foods and many other Fortune 500 firms in North America, Europe, and Asia

Education:
BS, Western Michigan University,

Awards:
Cindy, and Addys

Personal:
~ Over 20 Years of Writing/PR/SEO/Journalism/Marketing/Advertising Consultation with the Fortune 500 and Nonprofits~


Independent Consultant 1990-Present


Medical/Technical/Promotional Writer, Inbound Marketing, Advertising/Branding, Speech Writing/Presentations, Journalist, Social Media, PR, B2B/B2C, UI/UX Marketing, Adobe Presentations/ Broadcast/Multimedia and Research Analyst/ Market Forecasting

Advertising/Marketing

Creating advertising/marketing and PR collateral and branding for clients in North America, Europe and Asia. Projects have included Web copy, SEO, multimedia, annual reports, press releases, brochures, print, catalog, and other projects

Clients –

Tyson Foods - Chicago
National B2B/B2C Sell sheets, broadcast, email blasts for select branding of meat

Samsung Corporation, Seoul, South Korea (Lionbridge International)
Consumer electronics, appliance, smartphone, printer and semiconductor divisions. Wrote/designed annual report for printer division two years in a row. Did branding/copy creation for North American distribution of washers/dryers. Interactive copy for Galaxy smartphone. Semiconductor work included press releases and other promotional collateral.

Jack Morton Worldwide, New York, New York
Web content, marketing and blogs for Dell Corporation

Central Jersey Internal Medicine, New Jersey
Web content writer and branding/design consultant for launch of new website.

Fairfield Dental Associates, Connecticut,
Web marketing strategist, web content, blogs, social media promotion, CTAs, web video, web analytics, traditional marketing strategies and content creation.

ForTheCharitableCommunity.com, Beverly Hills
Marketing, PR, Web content, SEO, publicity, webinars and sponsorships.

Lionbridge International in South Korea, Japan, and Ireland
Branding, marketing/advertising writing for clients that included Samsung, Hitachi, Hyundai, Kia and Innocean advertising agency.

Lexmark Corp., Minneapolis
Web marketing content B2B retail.

CompuCom Corp., Dallas
National campaign for virtualization and software solutions in their partnership with VMware.

Pantech Corp, Asia
Copy writer for sales/marketing on cell phones and mobile technologies.

Imhoff & Associates, Los Angeles
National press releases for legal services.

NRS Media, Atlanta
National sales presentation script for in-mall video kiosk marketer Ad Space.

360Partners, white papers and design consultant for online content

Body Balance Systems, Las Vegas
Branding, web copy, commercial and broadcast content.

KOG Studios, Korea
Writer on Grand Chase online video game.

Webintensive, New York
B2B website treatment and outline.

Andre Rosse, Paris
Writer/narrator for handbags and accessories.


Medical Writer
These projects included technical information, feature, instructional and research articles, newsletters and multimedia for medical publishers, medical/pharma and healthcare companies.

Clients:

SpineUniverse/Primus Pharmaceuticals, Phoenix
Web marketing and B2B global product launch of phytochemical medical food Limbrel.

Fairfield Dental Associates, Fairfield, CT
SEO content strategies, blogs, web content, CTAs, social media campaigns – achieving a 2,000 percent increase in web traffic and organic rankings.

Borgess Hospital/Ascension Health
Web marketing articles promoting cardiac health and Borgess cardiac unit

McMahon Publishing Group, New York
B2B marketing in the Gastroenterology/Endoscopy News for Schering-Plough, Solvay, EZEM.

McMurry Publishing, New York
Health insurance compliance article writer

LifeForce Medical Institute, Chicago
Medical marketing writer for traditional and Web media.

St. Mary’s Mercy Medical Center, Michigan
B2B marketing/ for Intensity Modulated Radiation Therapy (IMRT).

Spectrum Health Corp., Michigan
Business annual report that focused on healthcare services

Washington G-2 Medical Outreach Report, New York, co-author.
Comprehensive report on the advantages, and strategies for medical/imaging outreach

Washington G-2 Compliance & Diagnostic Imaging Intelligence Report, New York.

Pharmacia-Upjohn, Michigan
International pharma division for Geofoam product insert

The Coding Institute, Florida
Writer for the Coding Alert.

Affymetrix Corp., Santa Clara, California
Medical writing on immunoassay technologies.

Stryker Corp., Michigan
Writer for hip and knee arthroplasty video

A Daigger & Company, Illinois
Technical writer/editor for online medical product catalog.

Interpreter Education Online, Detroit
Medical/science education writer and editor for online medical courses.


Technical/Technology Writer
These projects are a combination of technical writer, technology marketing, white papers, brochures, technical manuals, websites and other projects for technology clients.

Clients:

PulseSecure, San Francisco
Creation of white papers, landing pages, digital content, and email marketing collateral.

Locstar Corporation, South Korea
Localization and Web content for web-based and instructional writing for (KOSHA).

PulseSecure, San Jose, Calif.
Technology writer for B2B articles on mobile enterprise security

The Trusted Computing Group, Beaverton, Oregon
Technology writer on enterprise security for articles and case studies.


Interactive Business Systems , Chicago
Case studies/performance review writing on IT infrastructure project management of Blue Cross Blue Shield VPN client management infrastructure for ACA implementation in 2013.

Hitachi, Corp., Tokyo (Lionbridge International)
Writer/editor for Enterprise Server Div. BladeSymphony Server manual.

SCRI International, New York
Writer/market analysis for annual Broadcast/Pro Video Product Reports.

Triad Consulting Group, Chicago
IT user manual for City of Cicero building code enforcement division.

Louisiana Dept. of Revenue, Louisiana
User guide and video training manual for video production unit.

iStar USA, City of Industry, Calif.
Marketing/technical writer for product catalog and virtual product launch.

TechTarget.com, New York
Informational Web articles for IT professionals.

TechWeb
Technology reporter for online news portals covering video, Cloud and IoS technologies

Herman Miller
Employee training module and manual.

Video Producer/Script Writer
Video/multimedia producer and script writer for corporate clients and projects.

Clients:
America’s Funniest People, Vin DiBona Productions
ADA for remote shoots in Michigan.

Williams Girard, Chicago & Sweetwater Productions, Calif.
Production coordinator for Kellogg national sales marketing convention video.

Thornleaf Productions, Chicago
Production assistant for Kellogg national sales meeting video.

Kellogg Company
Producer/script writer for a variety of corporate videos that included employee training, and manufacturing processes for corn flake, extruded and biscuit lines and facilities.

Gerber Products Company
Script writer/narrator for corporate research facility.

Dow Corning Corp.
Script writer for PUF/3-5000 silicone roof system inspection procedures video.

I.I. Stanley
Script writer for employee orientation video on head lamp/tail lamp assembly process, “The Light of the Future.”

Amway Corporation
Associate producer on international training video for Artistry fragrance line.

Stryker Corp.
Assistant writer for surgical video, Medical Instruments Division.

Sealed Power
ADA for employee training video on Statistical Process Control and new plant automation.


Journalist
Print/web/broadcast/multimedia journalist for the major wire services, broadcast, Web and other outlets.

Clients:

TechWeb
Technology writer for Web publications: TransformedDataCenter.com, The VideoEnterprise.com, TheEnterpriseCloudSite.com.

StreamingMedia
Video/mobile technology journalist for Web publications

United Press International Detroit/Chicago Bureau
Writer/editor for broadcast news briefs and full length stories for Michigan broadcast and Newspaper wires.

United Press International Washington Bureau
Voicers and news for broadcast division.

The Associated Press
News stringer for West Michigan.

Armed Forces Radio
News voicers

National Public Radio
News voicers

LocalBusiness.com
Business reporter for Web news distribution in Detroit, Minneapolis and Kansas City.


EDUCATION:

Bachelor of Science Degree in Communications with a Journalism Minor, Western Michigan University Grant Writing Certificates with Dr. Beverly Browning and Jillian Poole
Chicago Video Expo. Advanced Audio Techniques, Advanced Effects and Post-Production, Advanced Post Production Techniques, Advanced Directing. Continuing Education Units: 1.55

North American Television Institute, San Francisco. Television production, Television scripting, Television directing, Communications Law. Continuing Education Units: 3.00

Professional Affiliations have included: American Medical Writers Association (AMWA); Association of Professional Business Writers (APBW); ALPHA EPSILON RHO.


KEY PROFICIENCIES & WORKING KNOWLEDGE:

Strong project management and organizational skills. Handled corporate case studies and performance reviews. Familiar with GMP and ILM, LIMS and the strict adherence to quality control within a manufacturing or laboratory facility. She is very savvy with the latest virtual corporate marketing/sales technologies.

IT B2B Sales/Marketing/Direct Marketing/Direct Mail/ and Lead Generation for Hewlett Packard, Microsoft, Derive Technologies, Affant, VMWare/Intel. Lead generation and sales. Excellent closing ratio.

 SEO/Media Relations/Web/Public Relations/Broadcasting/Web content
/Multimedia/ Advertising/branding and direct sales.

Style guides: AP, UPI, APA, AMA, Chicago, Turabian and other formats
Operating Systems: Windows 8, Windows XP Pro; Vista, Windows 7, Mac

Programs: Adobe Creative Suit and Microsoft 2013 Office Suite. Programs include Microsoft Word; Microsoft Excel; Microsoft PowerPoint, Microsoft PowerPoint; Microsoft Outlook; Adobe Creative Suite including Photoshop and InDesign; WordPress, ProTools and multiple CMS platforms.
HTM and HTML coding for Web-based applications
 Professional voiceover artist for clients such as Notre Dame, Church World Service, ITT Automotive (SAE Convention), Kitchen Aid, Whirlpool, Dow Chemical, Gerber, Brilliance Corporation, For Motor and others. Demo available upon request.
Multiple video and audio editing programs.