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Project Team Summary:

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Consultant ID: 1606


Position:
1606

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Work Experience:
Private Company, Market Research Analyst
Accomplishments: •Consult with internal clients to address research needs, make recommendations, design and implement quantitative and qualitative projects in Latin America and Caribbean
•Conduct qualitative research in Latin America and the Caribbean
•Manage and disseminate insights uncovered by Consumer Insights to be leveraged within the company
•Manage Consumer Insight department budget


Stratagem Market Research, President
Accomplishments: •Prospect clients and consult with them on qualitative research projects
•Qualitative research project design and execution including online studies such as web-cam groups and bulletin boards


Synovate, Qualitative Study Director
Accomplishments: •Manage Qualitative studies from beginning to end, proposal writing, defining objectives with clients ensuring accurate and timely reports and maintaining project profitability
•Generate new business by networking with internal and external clients


Freelance Focus Group Moderator, Freelancer
Accomplishments: •Coordinated qualitative research projects from facility coordination and respondent recruitment to delivering final report and recommendations for a variety of categories such as: packaged goods, automobiles and healthcare

Rieger Research Inc., Project Director/Moderator
Accomplishments: •Designed and executed custom qualitative research projects for the US Hispanic market in various industries such as: pharmaceuticals, food and beverages, telecommunications, retail, and publishing
•Conducted focus groups and in-depth interviews in Spanish and English and composed actionable and detailed analysis for debriefings, presentations and final reports to clients based on research findings
•Led sales efforts and established and maintained long term relationships with clients


Companies/Brands Worked on:
Kraft, Unilever, Colgate, P&G, Carnival Cruises

Education:
MA, Marketing, Universidad de los Andes,
BA, Economics, Hollins University, Riva Moderator Training,