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Project Team Summary:

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Consultant ID: 1609


Position:
1609

Availability: In stock

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Work Experience:
Private Company, Owner
Accomplishments: 1) Traditional qualitative research methods: focus groups, in-depth interviews, dyads/triads
2) Non-Traditional qualitative research methods: Ethnography, Hybrid and Blended research, On-premise focus groups, usability and eye tracking research
3) Internet research methods: Online boards, focus groups, blogs, and online surveys
4) Quantitative research methods: Segmentation, In-home use (I-HUT) tests, Product positioning, New Product Development, Advertising testing, Conjoint and Volumetric
5)Write reports that summaries research insights
6) Then there is all the other business stuff that you have to do as an owner of the company such as invoice, develop business clients, etc.

Companies/Brands Worked on:
•OTC Pharmaceuticals: Bausch & Lomb, Colgate Oral Pharmaceuticals, SUNSTAR USA, CooperVision
•CPG & Grocery: Kraft Foods, ConAgra, Tropicana, Nestle, Ben & Jerry’s Keebler, Planter-LifeSavers, Arico Natural Foods, SaraLee, Hills Pet Food, Publix
•Apparel & Cosmetics: Vanity Fair Intimates, Carter Kids, Victoria’s Secret, Jean Paul Gaultier, MeadWestvaco
•Durable Goods: Newell Rubbermaid – Décor & Beauty Division
•Utilities, Oil & Automotive: Florida Power & Light, BP Oil
•Restaurant & Entertainment: Busch Gardens, Sea World, Outback, Arby’s, IHG
•Services & Non-profit: AAA Auto Club South, United Way, Sylvan Learning Center, Eckerd Youth Program, St. Joseph Hospital
•Technology: Sprint, Dell, City of Clearwater


Education:
BA, Economics, University of South Florida,

Special Skills:
RIVA trained moderator