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Project Team Summary:


Consultant ID: 1747


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Work Experience:
Private Company, Senior Research Manager
Accomplishments: Manage the marketing research function of a full-service supplier, including: client service, proposal development, project execution, and staff/resource development. Manage all phases of the research project from questionnaire design to presentation of the final results. Experience with numerous research methodologies, with consumer and business segments, for various products and services, including: consumer packaged goods, financial services, insurance, health care, pharmaceuticals, restaurants, telecommunications, and technology.

Ralston Purina (Protein Technologies), Manager, Marketing Research
Accomplishments: Established the marketing research function for a leading supplier of protein ingredients for food and industrial applications worldwide. Developed and implemented marketing research projects in both the business and consumer product areas. Worked closely with other major consumer products companies in the development and testing of new products.

Pet Incorporated, Manager, Marketing Research
Accomplishments: Managed the marketing research and marketing intelligence functions for a consumer products company. Responsible for all marketing research projects pertaining to new and established brands with heavy emphasis on new product research. Assisted management with sales and marketing intelligence needs.

Boeing (McDonnell-Douglas Information Systems Group), Senior Researcher
Accomplishments: Functioned as the senior staff resource regarding market research projects (research and survey design, data analysis and report preparation) for a leading supplier of computer products and services to corporations worldwide. Projects included concept and product testing, product positioning research, attitude and image studies, advertising research, market analysis, and sales tracking.

Maritz Market Research, Research Manager
Accomplishments: Supervised the execution of marketing research projects for a major marketing research supplier. Handled projects, which required advanced research techniques in both the design and analysis phase. Managed, mentored and developed marketing research direct reports. Developed research proposals, estimated cost and timing, responsible for gross profit objective.

Companies/Brands Worked on:

BS, Psychology, University of Wisconsin,
MS, Psychology, Southern Illinois University Edwardsville,