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Consultant ID: 1753


Position:
1753

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Work Experience:
Private Company, Director of Marketing
Accomplishments: -Set strategy for all marketing channels including online, email, PR, event, social media and grass roots marketing
-Managed the creative process of the rebranding of Zen Hospice Project

TranscribeME, Director of Marketing
Accomplishments: -Developed marketing strategy across multiple channels to drive penetration in global markets using SEO/SEM campaigns
-Drove CRM initiatives to drive recruitment and retention in new global markets
-Prioritized digital marketing campaigns to ensure acquisition, retention while driving consumer NPS
-Lead programmers and developers through extensive website redesign focusing on localized languages
-Mentored, developed and inspired a large team to drive bench strength and overall team productivity
-Developed customer recruitment and retention strategy through promotional email marketing campaigns
-Invested in multiple social media platforms and PR to drive brand awareness in new markets
-Partnered with Sales and Operations to solidify marketing campaigns to B2B key accounts
-Managed partnerships with key account marketing directors to ensure seamless communication



LEGO, Senior Director, Brand Retail Marketing and Catalog
Accomplishments: -Drove strategy for all 85 Brand Retail stores in North America, supporting monthly branded drive periods
-Directed strategy for 8 annual global Catalogs, driving productivity through acquisition and retention
-Created strategy around global LEGO retail mobile apps and social media channels
-Drove productivity in Grand Opening and One Year celebrations for all new Brand Retail stores
-Supported Preschool business through collaboration with Brand Managers to execute in retail
-Owned and managed Brand Retail budget
-Developed plans to enhance underperforming stores utilizing all marketing channels



Rockin' Baby, Senior Director, Marketing and Branding
Accomplishments: -Developed a detailed branding plan and strategy that extends the Rockin

TOMS, Children
Accomplishments: -Partnered with CEO and Marketing Director to redevelop all new branded collateral pushing the brands label of luxury
-Developed a social cause program,

Companies/Brands Worked on:
LEGO
TOMS
GAP
Abercrombie and Fitch
Urban Outfitters
Rockin Baby
Baby Fanatic
Posh Tots
Los Angeles Academy of Performing Arts
Mimi And Maggie
Zen Hospice Project
TranscribeMe



Education:
BA, University of Rhode Island, Honors: B.A. Textiles, Fashion Merchandising and Apparel Design. Minor, Leadership.
BS, Biology, Texas A&M Galveston, Honors: B.S. Marine Biology. Minors, Math, Chemistry.