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Project Team Summary:

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Consultant ID: 1763


Position:
1763

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Work Experience:
Private Company, Market Research Manager/ Consultant

Georgia-Pacific, Sr. Director, Insights and Market Research
Accomplishments: I established a market research function in a division that historically had not had this capability in the business-to-business arena. Among the capabilities developed are the following


Eastman Kodak, Business Research Group Manager
Accomplishments: I led a team of research managers that provided market research support to the consumer marketing teams for film, cameras, and one-time-use cameras in the U.S. Region. I managed a budget of $5 million to support the $2 billion business.

Companies/Brands Worked on:

Education:
MS, Statistics, Miami University, Honors: Statistics Department Award for Graduate Students
BS, Mathematics, Miami University, Honors: Phi Beta Kappa, Mathematics Department Senior Award, Culler Prize in Physics

Special Skills:
 Synthesizing information from a wide variety of sources into actionable insights to solve business problems
 Demonstrated expertise in both Consumer and B2B Marketing Research Methods
 Demonstrated expertise Quantitative and Qualitative Research Methods
 Market research design and analysis , including Voice of the Customer approaches, Segmentation, Customer Loyalty/ Satisfaction approaches, Marketing Mix Evaluation
 Efficiently analyzing scanning data, household panel data and other syndicated sources.
 Teaching and employing the use of Advanced Analytic Skills ( e.g., perceptual mapping, regression, conjoint, factor analysis, cluster analysis)
 Knowledge of and experience with use of survey software programs (e.g., Qualtics) and statistical software packages (e.g., SAS, SPSS, Minitab, Sawtooth))
 Proficiency with the Microsoft Office Products (Word, Excel, Powerpoint, Project)
 Creating and managing Custom Panels of target segments
 Providing New Product Development support from insight development, ideation, concept testing through to marketing positioning, branding, claim support
 Passion for learning about and evaluating new research design approaches and analysis techniques


Personal:
Active judge for women's gymnastics
Treasurer HOA