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Consultant ID: 1767


Position:
1767

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Work Experience:Research Consultant
Accomplishments: Deep dive into consumer insights for major broadcast industry study to increase market share and refocus programming

Meredith Corporation, Research Director
Accomplishments: Monitored Hispanic marketplace for trends and selling opportunities. Employed online consumer panel to create quantitative research trend reports across categories, with focus on Beauty, Food, Retail and Pharma, which solidified current client relationships and helped prospect new ones.

Latina Media Ventures, Research Director
Accomplishments: Developed online branding, opinion and product usage surveys for Fortune 500 clients. Provided material for stakeholder presentations and analyzed potential acquisitions and partnerships.

Essence Communications Partners/Time Inc, Research Consultant
Accomplishments: Developed comprehensive sales decks to increase sales for key advertiser categories such as Beauty and Healthcare. Identified business opportunities through competitive trend analysis.

Media Networks/Time Inc., Product/Research Manager
Accomplishments: Oversaw research efforts for 60 person sales force, managed highly successful new product , and created award-winning research training programs for sales staff.

Companies/Brands Worked on:
L'Oreal, Revlon, Estee Lauder, Johnson & Johnson, P&G, Kellogg's, Dasani, Walmart, Citibank, Verizon, Macy's, Kodak, Home Depot, Toyota, Ford.

Education:
Marketing, Baruch College - City University of New York, Honors: BBA Degree with double major in English/Creative Writing. Dean's List

Special Skills:
Primary and secondary research, survey design, marketplace/category trending, client/vendor relations, competitive analysis, sales prospecting, research training, multicultural market and beauty category expertise.

Analyst & Communicator - Particular strength aggregating data into clear, concise talking points.

Awards:
Won two Quality Improvement Program awards for creating innovative programs to increase sales and improve communication efficiency

Personal:
Published writer and amateur photographer