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Project Team Summary:

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Consultant ID: 1792


Position:
1792

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Work Experience:
Thomas Jefferson Health Systems and University, Senior Consultant for Diversity Marketing
Accomplishments: Conducted Qualitative interviews of 105 C-Suites, Senior Management, Staff, Students and Community Leaders to test the climate on Diversity and Inclusion. Forged multicultural relationship relevant to the core values, strategic planning and goals of the organization. Developed internal communications and launch a major event for the Hospital and University. Developed an internal Diversity Campaign to include all.

National Institute for Minority Healtht, Senior Consultant
Accomplishments: Community Liaison, Recruitment and Moderator for a Community Based Participatory Research Initiative; branding and media planning and buying

University of South Florida, Senior Consultant
Accomplishments: Forged internal communications among various departments; assist in defining diversity and its mission; conducted focus groups among staff, residents; C-Suites; Senior Management and the community. Developed creative campaigns on Diversity and Inclusion.

AstraZeneca Pharmaceuiticals, Senior Consultant
Accomplishments: Conducted 105 IDI with physicians and healthcare providers across 10 markets for a study on Asthma and Latino and African-American Moms; Reviewed current promotional and creative campaign and re-tested with focus groups.

Companies/Brands Worked on:

Education:
Marketing, Drexel University,
BA, Communication Studies, Rowan University,

Special Skills:
Expertise with Multicultural Consumer Insights; Expertise in branding Diversity and Inclusion; Expertise in the development of internal campaigns that promote and educate core values and mission statements of an organization or corporations; Expertise in forging high level partnership with various communities; Expertise in Project Management.