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Consultant ID: 1794


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Work Experience:
self employed,
Accomplishments: champion several innovations; multi country research to synthesize portfolio of brands; competitive intelligence, category situation assessment, trends impacting brands, new product opportunities, target profiling, deep dive investigations into factors contributing to sales decline/growth, category assessments

Companies/Brands Worked on:
PepsiCo (several beverages)
Unilever (HBA brands, margarines, Bertolli frozen dinners)
Avon Products (Global Research Director)
Copernicus Marketing (marketing consulting)
Combe Inc (niche brands in multitudes of categories, Global Research Director)
General Electric (housewares division)
various research vendors, multitudes of clients and diverse categories

BA, Marketing, Bryant University,

Special Skills:
I perform competitive intelligence investigations, category situation assessments, trends impacting brands, all of this input to Business/Marketing Plans or SWOT analysis, which I do a considerable # for various clients.

I am also very good at synthesizing secondary research as a way to understand the key players, their market share situation and shifts within the category.

So much to convey, I would love to forward my resume so you can better understand my involvement and accomplishments

Who's Who in Marketing

President of my community's Homeowners Association