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Project Team Summary:


Consultant ID: 1832


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Work Experience:
Pfizer, Senior Manager, Benchmarking and Competitive Intelligence
Accomplishments: • Competitive intelligence benchmarking Pfizer R&D processes and efficiency vs peer companies
• Guide internal decision making through expert interpretation, analysis and reporting of external benchmarking data systems

CSL Behring, Manager, Global Market Research, Rare Diseases
Accomplishments: • New product global commercial assessments and forecast modelling
• Global market research in hematological rare diseases

GlaxoSmithKline, US/Global Market Research Manager, Oncology
Accomplishments: • Represented commercial analytics on Tafinlar and Tykerb Global Commercialization Teams
• Generated insights to support marketing strategy and tactics through the integration of primary market research, competitive intelligence, and secondary research data
• Led the development of global forecasts for all key Tykerb and Tafinlar indications
• Partnered with Local Operating Companies to drive alignment on forecasts and assumptions

IntrinsiQ Specialty Solutions, Manager, Data Analytics
Accomplishments: • Account management for top oncology commercial teams: Genentech; Amgen; Merck; GSK; Imclone; BMS
• In-depth Oncology market, treatment and data analysis
• Large-scale longitudinal analysis, and marketing strategy development

Wyeth Pharmaceuticals, Senior Manager, Market Research, Oncology/Hematology
Accomplishments: • Designed and executed market research for key Wyeth franchises with yearly sales of $300 million. Categories: Oncology, Hemophilia
• Managed $1 million market research budget for Oncology/Hematology franchise
• Integrated research findings to guide product planning and marketing strategies

Companies/Brands Worked on:
GSK: Tykerb, Votrient, Tafinlar, Mekinist, Arzerra, Hycamtin, Zofran, Promacta, MAGE A3 Cancer Vaccine

IntrinsiQ: Herceptin, Rituxan, Erbitux, Emend, Vectibix, Tarceva, Velcade, Gleevec, many others at client accounts

Wyeth: Mylotarg, Neumega, ReFacto, Benefix

MBA, Marketing, Saint Josephs University,
BA, Communication Studies, Bloomsburg University,

Special Skills:
12 years Oncology Marketing and Market Research, Forecasting, and Competitive Intelligence experience

4 years Oncology data analytics and financial modeling/forecasting experience

2014 GSK Silver Award for Excellence in Market Research Insight Development, Global Oncology Portfolio
2012 GSK Market Research Excellence for Global Segmentation in the HER2+ Metastatic Breast Cancer market
2010 CBI Oncology Nurse Conference Faculty: “Communicating and Engagement with Oncology Nurses”
2010 GSK US Oncology Marketing Strategy Assessment: “The Future of the Community Oncology Marketplace in the United States”
2010 RIVA Institute Qualitative Analysis and Reporting Training
2007-2011 GSK Market Research Spirit Awards for sustained excellence in market research design and execution
2008 GSK Market Research Ways of Working for excellence in integration of primary market research and managed markets insights
2007-2008 GSK ASCO Competitive Intelligence Program Leader; served as CI Pre-Con Faculty alongside commercial leadership
1996-2000 Scott-Levin Yearly Leadership Recognition as Congress Faculty for Annual Insights Conference
1998 Scott-Levin Leadership Recognition: “Use of Multivariate Techniques in Sales Force Performance Measurement.”
1998 Dale Carnegie Leadership Training