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Consultant ID: 1834


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Work Experience:Director, Marketing & Business Development
Accomplishments: • Develop, design and implement long-range plan which includes new market development, maturing existing markets, strategy for maintaining appropriate existing relationships and identifying annual growth targets
• Develop annual marketing and business development plan, and identifies resources needed for implementation
• Create, monitor and control annual department budget
• Assists CEO in preparation of goals and objectives of the organization
• Serves as liaison to PIM Network members’ marketing and business development departments to better integrate messages and growth opportunities
• Data analytics and reporting to board and stakeholders
• Manage business development and marketing staff
Marketing Manager
Accomplishments: • Develop and execute annual strategic B2C marketing plan
• Management of marketing budget and prioritize investments within budget
• Develop and execute solution-based marketing programs to support the efforts of a professional, direct sales force, including market segmentation, competitive messaging and product descriptions
• Create, manage and control targeted marketing campaigns in 15 medical specialties
International Marketing Project Manager
Accomplishments: • Create targeted marketing campaigns for over 15 international markets, increasing brand awareness by more than 40% in Bermuda and the Cayman Islands within the first year.
• Manage multiple, concurrent tactical project roll-outs from inception to completion including media advertising, digital and video
• Ensure brand standards, industry best practices and regional/cultural preferences are maintained for internal and affiliate marketing
• Estimate and control tactical costs and marketing budget
• Cut printing, mailing and shipping costs by nearly 70% by locating in-country vendors
• Cut project completion times by creating intake system and process flow by implementing project kick-off methods and documentation
• Conduct project management team training and assessments

Companies/Brands Worked on:
Johns Hopkins Medicine
Medcan Clinic (Canada)
Anadolu Medical Center (Turkey)
Al Rahba Hospital (United Arab Emirates)
Clemenceau Medical Center (Lebanon)
Johns Hopkins Aramco Healthcare (Saudi Arabia)
King Khaled Eye Specialist Hospital (Saudi Arabia)
Tawam Hospital (United Arab Emirates)
HCL Healthcare (India)
Johns Hopkins Singapore (Singapore)
Southern University of Science and Technology (China)
Sun Yat-sen University (China)
Tokyo Midtown Medical Center (Japan)
Clínica Las Condes (Chile)
Fundación Santa Fe de Bogotá (Colombia)
Hospital Moinhos de Vento (Brazil)
Hospital Punta Pacífica (Panama)
Instituto Tecnológico y de Estudios Superiores de Monterrey (Mexico)
Pacífico Salud (Peru)
Trinidad and Tobago Health Sciences Initiative (Trinidad & Tobago)
Philadelphia International Medicine
Temple University Hospital
Thomas Jefferson University Hospital
Fox Chase Cancer Center
Rothman Institute
Vincera Institute
Magee Rehabilitation
Renfrew Center

MBA, Business Administration, Towson University,
BA, Communication Studies, Temple University, Honors: Cum Laude

Special Skills:
Marketing and Business Development Professional with a background in project management and innovative international marketing and business development strategies for various industries. Proven leader with the ability to increase international market positioning and brand recognition by strategically developing key messaging to reach target audiences. Expertise in establishing and maintaining key relationships with project stakeholders. Expert in developing and managing complex project schedules and relationships among cross-functional teams, clients, and external vendors to ensure the accurate and timely delivery of marketing campaigns to meet strategic objectives.

Project Management, Marketing Planning, Strategy & Execution, Business Development
Market Research & Analysis, Performance Analysis, Vendor Management, Print & Digital Media, Budgeting, Brand Management, Event Planning, Affiliate Marketing, Event Management, International Marketing Strategy, International Communications, International Advertising, Client Relationship Management, Conversion Management, Global Relations, Global Market Entry