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Project Team Summary:


Consultant ID: 1837


Availability: In stock


Work Experience:
Private Consulting Firm, Marketing Research Consultant
Accomplishments: Supported various aspects of client research projects, including management of transcription team

Regional Bank, Senior Marketing Research Analyst
Accomplishments: • Identified actionable opportunities to increase marketing effectiveness for acquisition, retention, and cross-sell using big data analytics, as well as expert product and operational knowledge for the specialty World Markets banking line of business
• Proactively gathered business requirements to collect, transform, and store marketing analytics data in a ready-to-use DataMart ensuring value for strategic business planning

Regional Bank, Senior Customer Experience Survey Analyst
Accomplishments: • Presented insights from client research to executive leadership across all lines of business
• Identified key drivers of customer satisfaction and loyalty with multiple regression modeling and other advanced statistical techniques on primary survey data and syndicated benchmarking research
• Made recommendations for business improvements using text analytics of voice of the client data from survey, email, chat, and social media
• Served as SME on project to build a centralized surveys database that stored both response data as well as related operational, transactional, contact, and demographic data
• Identified need for and led initiative for mobile research design based on analysis of Google Analytics data on respondent device type
• Programmed responsive survey for respondents on mobile devices resulting in increased completion rates and error reduction
• Eliminated more than 15 hours of mostly manual monthly reporting time by leading development of a complex SQL view that allowed front-line staff and management to monitor their client survey results in real-time
• Doubled response rate of banking client survey from 3% to 6% by initiating changes to the existing invitation email wording and adding a conservative reminder email
• Onboarded, trained and managed work product of junior analysts and interns
• Managed new vendor software implementations for two text mining tools, focusing on data quality to ensure accuracy and usefulness of reporting and analytics

Ethnographic Research Firm, Marketing Research Contractor
Accomplishments: • Conducted ethnographic field research and gathered data through flow counting, observation of shopper behaviors, and in-store interviewing on an as-needed basis to identify key factors affecting product demand

Companies/Brands Worked on:
Jackson Family Wines
Everhome Mortgage
Dollar General

MS, Sociology, University of North Florida,
BA, Sociology, University of North Florida,

Special Skills:
• Extensive training in social science research methods including survey design, qualitative and quantitative data collection and analysis, needs assessment, and program evaluation
• Broad-based knowledge of social issues, human behavior, economics, and organizations
• Certificate of Proficiency in Quantitative Analysis in Marketing Research (focus on multivariate analysis techniques such as regression, correlations, factor, cluster, etc.), Burke Institute
• Certificate in Principles of Mobile Market Research, UGA Center for Continuing Education
• JMP ANOVA and Regression, JMP Analysis of Categorical Variables, and JMP Scripting Language, SAS Education
• Fundamentals of SQL Querying, New Horizons

Yoga Teacher and Master Gardener Volunteer