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Project Team Summary:


Consultant ID: 1868


Availability: In stock


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Work Experience:
Association of National Advertisers, Market Research Analyst
Accomplishments: • Oversee and manage the Survey Research Program for the Association of National Advertisers
• Lead study design meetings with internal and external stakeholders to create 12 web-based surveys per year, as well as ad hoc surveys, as needed
• Oversee design of research studies, topic selection, and determination of the most effective methodologies for business needs
• Apply quantitative and qualitative techniques to interpret survey data and produce substantiated recommendations
• Conduct both basic statistical analyses and in-depth data analyses of survey findings
• Present findings of research to internal stakeholders (CEO, Executive VPs, PR Agency, and Marketing Communications) and at industry committee meetings
• Develop member insights of both survey participants and Marketing Knowledge Center users by analyzing survey participation and website usage analytics
• Analyze user data to increase satisfaction and loyalty among survey panelists and ANA members

PepsiCo/GFK/Markitecture, Senior Research Consultant
Accomplishments: • Served as a Senior Research Consultant for Pepsi’s national promotions marketing, sports sponsorship marketing and media teams
• Organized and managed a wide variety of custom quantitative and qualitative research studies including concept tests, copy tests (both traditional and digital), product development, as well as studies that utilized conjoint analysis and segmentation
• Created project strategies, designed questionnaires, managed timelines, created and presented reports
• Led quantitative research for various clients including IBM and Sprint
• Utilized different types of analysis for various clients including A&U studies and Segmentation

General Electric, Market Research Manager
Accomplishments: • Worked with internal marketing teams to determine their specific research needs and develop research methodologies, both quantitative and qualitative, to address those needs
• Created custom research designs for specific client and budgetary needs
• Performed extensive analyses to examine consumers’ attitudes about and usage of retail private label credit cards and determined the most effective loyalty programs
• Developed specialized “Quantitative/Qualitative” research which implemented both “real-time” quantitative findings followed by focus groups to further explore specific issues
• Implemented a variety of different types of advertising-related research studies such as message testing, copy testing and ad recall

IBM, Market Intelligence Manager
Accomplishments: • Designed and managed numerous types of custom quantitative and qualitative research studies
• Performed high-level statistical analyses (i.e., conjoint analysis, correspondence mapping, perceptual mapping and derived vs. stated importance)
• Worked with marketing manager and directors to determine their research needs and develop actionable research to meet those needs
• Analyzed data, wrote comprehensive reports and presented findings to internal audiences

Hamill Associates, Market Research Anayst
Accomplishments: • Implemented and coordinated different types of research studies focused on financial services
• Analyzed data, created PowerPoint charts and wrote reports on research findings
• Worked with various corporate clients, such as Citibank, MasterCard and Schwab, to design actionable studies (questionnaire creation, sample design, methodology, etc.)

Companies/Brands Worked on:
IBM (Websphere), GE (Retail Store Credit Cards) for example, JC Penney, Lowes, Sam's Club, Walmart, etc.), Pepsi,

MS, Marketing Research, University of Georgia,
BS, Business Administration, Fairfield University, Honors: Highest GPA in my major (3.85)

Special Skills:
Word, PowerPoint, Excel, SPSS,Qualtrics, Survey Monkey