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Project Team Summary:


Consultant ID: 1877


Availability: In stock


Work Experience:
Lumber Liquidator's, Marketing Analyst
Accomplishments: • Researching target markets and submitting data for competitive intelligence reporting and price elasticity measures for Regional Managers/ department heads
• Completing daily metrics reports which include all web activity, conversion percentages, and fall-outs
• Conducting web competitor research, in-store competitor research, and refining competitor website crawlers
• Collaborating with the whole marketing department to coordinate campaigns and promos
• Serve as main point of contact for all things involving campaign management with the collegiate and professional sports partnerships (segmentation, campaign canvas, general email support, lead generation, reporting, etc) with teams such as the Washington Wizards, Washington Redskins, VCU Rams, University of Richmond Spiders, and Chicago Bulls
• Partner with Digital and Channel Marketing teams to develop automated programs that address key marketing objectives - raise awareness, foster engagement, drive need/urgency, post-transaction adoption, retention, cross-sell, up-sell

City of Hampton, Hampton
Accomplishments: • Daily interaction with complex database that holds patrons confidential information and catalog featuring the libraries entire collection to complete tasks, transactions, and create accounts while ensuring customer service
• Maintained data entry requirements by following data program techniques and procedures
• Event scheduling and planning for groups ranging from community organizations to city government

Fort Monroe Authority, Marketing & Communications Intern
Accomplishments: • Researching and identifying specific target markets to implement digital media campaigns and creating a database to organize strategic contacts and analytical data
• Completed wide range operations required for the transitioning of the former Army installation to the city and the National Parks Service
• Creating digital visual content utilizing Adobe Illustrator and Photoshop
• Providing live social media feed and coverage of events and programs utilizing best practice strategies through photo, video, and text with discretion of the Director of Communications
• Drafting and posting event and program announcements to web and social media platforms, to include promotion of nationally significant events through work with the National Park Service

Heisman Trophy Trust, Media Marketing Intern
Accomplishments: • Worked directly for the Head Coordinator as a key member of a team that marketed and promoted the Heisman Trophy Ceremony broadcast, weekend events (ranging from art shows to performances from LL Cool J), and apparel ($5,000 plus in merchandise sold), utilizing innovative digital media (Twitter, Snapchat, Instagram) best practice techniques
• Contributed content and best practice strategies to the official Twitter page that created 1,000,000+ impressions while analyzing, recording, and reporting daily statistics and analytical data for supervisors
• Coordinated the set up for the media workroom, press conference, hospitality suite, tours, shows and receptions

Rev Racing (NASCAR), Marketing/Event Coordinator

Companies/Brands Worked on:

BA, Marketing, Hampton University,

Special Skills:
Proficient on all social media platforms
Adobe Marketing