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ABOUT JEFF SAVITZ

 

Savitz Research Companies, Inc., one of the top fifty marketing research and insights companies for more than ten years was sold last year for an undisclosed amount. Out of courtesy to the buyers, Founder and CEO Jeff Savitz did not compete for a full year. However, his passion for research, insights and helping clients grow bigger and stronger did not wane. During the year off, Jeff prepared to follow through on his passions by writing two books, teaching at two universities and writing a thesis on how to significantly reduce the cost of survey research.

 

He completely modernized his educational background from Columbia University and The Wharton School by taking thirteen graduate courses including: Applied Multivariate Analysis, Experimental Design, Consumer Behavior, New Product Development, Pricing, Advanced Marketing Strategy, Database Marketing Analytics, Retail Marketing Analytics and two courses on Social Media Marketing. As you can see, Jeff is armed with the most current tools plus he brings more than 25 years of experience to the table with his new company Savitz Consulting.

 

 

EXPERIENCE:

  • CEO and founder, Savitz Consulting Companies - Developed one of the 50 largest marketing research companies in the U.S. with annual sales of over $10M. Personally worked on over 500 projects involving qualitative and quantitative research in a very broad range of categories.
  • Research Director, The Richards Group - Developed the research department and worked on a variety of studies for all of the agency's clients.  The Richards Group is the leading advertising agency in the southwest and largest privately held agency in the U.S.
  • Research Manager, Pfizer Pharmaceuticals - Supervised staff in conducting consumer and medical survey research on various pharmaceutical and OTC products.  Developed Promotion Response, New Category and Product Identification, Media Selection and Sales Forecasting Models.
  • Research Manager, CBS - Managed staff conducting qualitative and quantitative research and data mining projects.  Developed tests measuring the effectiveness of television advertising in support of print and direct mail campaigns.  Created direct mail list screening models for music clubs and continuity book series.
  • Research Coordinator, AT&T - Responsible for equipment determinations for major East Coast Centrex clients.  Wrote software to measure equipment overloads while attending Columbia University.

 

EDUCATION:

  • DBA, University of Manchester, 2017
  • MBA, The Wharton School, University of Pennsylvania, Management Science and Marketing Research
  • MS, The Wharton School, University of Pennsylvania, Statistics
  • BS, Columbia University, Operations Research and Computer Science

 

TEACHING INSTRUCTORSHIPS -  MARKETING RESEARCH AND STATISTICS:

  • Assistant Professor - Department of Statistics, Fox School of Business, Temple University
  • Southern Methodist University – Rated fourth best undergrad marketing program in the U.S.
  • University of Texas at Dallas- Rated second highest of all marketing faculty members. Initiated Marketing Projects course in which students are availed the opportunity to work with major firms to help address their marketing challenges
  • University of North Texas - Rated higher than all other marketing research faculty on 26 out of 33 evaluative criteria
  • The Wharton School, University of Pennsylvania, teaching assistant and lecturer
  • While at UTD and UNT brought in studies for students to do earning coveted letters of recommendation and scholarships for the school from dozens of companies such as: American Greetings, A.M. Todd. Armstrong World Industries, Bayer, Blockbuster, ESET, Kraft, Microsoft, Walt Disney

 

PUBLISHED PAPERS AND WHITE PAPERS:

  • Applying Conjoint Analysis to Product Assortment and Pricing in Retailing Research – with the late Dr. Paul Green, leading marketing researcher in the world
  • The Case for Inliers I, II & III
  • New Analytical Approaches for Improving Web Site Strategy - with Dr. Michael Morgan
  • Building Strong Brand Emotional Promise - with Jeff Nevitt
  • Optimizing Advertising Budgets - with Ron Shipp
  • A System for Testing Advertising
  • Reconciling Hispanic and Non-Hispanic Product Evaluation Ratings
  • Retailing to U.S. Hispanics
  • Optimal Discount Policy
  • Price Optimization
  • Optimal Promotion Selection
  • Product Line Optimization
  • Bottom-Line Customer Satisfaction
  • Targeted Direct Mail Marketing

 

AWARDS AND OUTSIDE INTERESTS:

  • National Science Foundation Scholarship in Psychology to attend St. Joseph's University during high school
  • Outstanding Philadelphia High School Student Scholarship to attend University of Pennsylvania during high school
  • Won first prize in citywide essay contest "Youth Views Tomorrow"
  • Most accomplished high school science student
  • Philadelphia high school chess champion
  • Worldwide traveler visiting 30 countries
  • Studied piano at Carnegie Hall
  • Volunteered at Philadelphia Academy of Music
  • Member of AMA, ASA and MRA

 

CONTACT:

JEFF SAVITZ

214-763-7590

jsavitz@savitzconsulting.com