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Publications

A System For Testing Advertising

 

Advertising testing is a critical process to ensure ads run against the target audience will be effective before large budgets are spent. Of course, the true measurement of the effectiveness of an ad is the degree to which it increases sales. However, this is a difficult quantity to...

 

Download the full Whitepaper below on A System For Testing Advertising written by Jeff Savitz.

 

CLICK HERE to download the file as a PDF.

 

 

 

 

 

Budget Friendly Optimal Pricing Research

 

Pricing is the element of the marketing mix that receives the least attention. Indeed, Clancy Shulman points out that only 12% of companies do any serious pricing research to support their pricing strategies. Yet, Green and Savitz have demonstrated how a major retailer could increase...

 

Download the full Whitepaper below on Budget Friendly Optimal Pricing Research written by Jeff Savitz.

 

CLICK HERE to download the file as a PDF.

 

 

 

 

 

Optimal Discount Policy

 

In today’s difficult economy, retailers are learning the critical importance of making smarter discounting. In categories which are already heavily promotion driven such as jewelry, retailers are featuring bigger discounts than ever before, and at times when they never have discounted...

 

Download the full Whitepaper below on Optimal Discount Policy written by Jeff Savitz.

 

CLICK HERE to download the file as a PDF.

 

 

 

 

 

Optimal Promotion Selection

 

Promotions can be an important element of any successful marketing program. Some are effective and increase trial and/or repeat business while others do nothing for sales and may have high costs....

 

Download the full Whitepaper below on Optimal Promotion Selection written by Jeff Savitz.

 

CLICK HERE to download the file as a PDF.

 

 

 

 

 

 

Bottom-Line Customer Satisfaction

 

The trouble with most customer satisfaction research today is that it is not bottom-line oriented. The approach typically goes as follows...

 

Download the full Whitepaper below on Bottom-Line Customer Satisfaction written by Jeff Savitz.

 

CLICK HERE to download the file as a PDF.

 

 

 

 

 

 

Product Line Optimization

 

Developing the most profitable line of products/services to offer customers is an important task for the marketing manager. If a line is too narrow, significant opportunities can be lost for growing the business. If the line is too broad, products/services often cannibalize each...

 

Download the full Whitepaper below on Product Line Optimization written by Jeff Savitz.

 

CLICK HERE to download the file as a PDF.

 

 

 

 

 

Reconciling Hispanic and non-Hispanic Product Evaluation Rating

 

It is well known that Hispanics in the U.S. tend to rate products and services higher than the general market. The reason why is not clear. Here is one hypothesis. Hispanics, especially those of Mexican heritage, are taught from a very early age that it is not polite to berate or...

 

Download the full Whitepaper below on Reconciling Hispanic and non-Hispanic Product Evaluation Rating written by Jeff Savitz.

 

CLICK HERE to download the file as a PDF.

 

 

 

 

 

RETAILING TO U.S. HISPANICS

 

It is well known that Hispanics in the U.S. tend to rate products and services higher than the general market. The reason why is not clear. Here is one hypothesis. Hispanics, especially those of Mexican heritage, are taught from a very early age that it is not polite to berate or...

 

Download the full Whitepaper below on RETAILING TO U.S. HISPANICS written by Jeff Savitz.

 

CLICK HERE to download the file as a PDF.

 

 

 

 

 

Price Optimization

 

In today’s recessionary economy, PRICE is a much more critical element of the marketing mix than ever. Yet, there is but one price or rate card, in the case of a line of products, that maximizes profit. A lower price leads to higher demand but limited margins. A higher price...

 

Download the full Whitepaper below on Price Optimization written by Jeff Savitz.

 

CLICK HERE to download the file as a PDF.

 

 

 

 

 

Speaking to Hispanics

 

Hispanics now comprise the largest multicultural segment in the United States, nearly 15%. Currently, one in five youths in the U.S. is Hispanic and by 2020 it is estimated that 20% of the American population will be Latino. With an increasing population and ever-growing socioeconomic...

 

Download the full Whitepaper below on Speaking to Hispanics written by Jeff Savitz.

 

CLICK HERE to download the file as a PDF.

 

 

 

 

 

Targeted Direct Mail Marketing

 

With the expanded use of the Internet for selling products and services, it has become increasingly difficult to run profitable direct mail campaigns. At Savitz Research Solutions, we have an approach to direct mail list-screening that enables marketing managers to better target...

 

Download the full Whitepaper below on Targeted Direct Mail Marketing written by Jeff Savitz.

 

CLICK HERE to download the file as a PDF.

 

 

 

 

 

New Analytical Approaches for Improving Web Site Strategy

 

Digital or Web marketing has become more and more important in many companies' portfolio of marketing tools. Web sites provide the capability for online responses to marketing offers. They also offer a unique and effective forum for potential customers to provide information about themselves...

 

Download the full Whitepaper below on New Analytical Approaches for Improving Web Site Strategy written by Jeff Savitz.

 

CLICK HERE to download the file as a PDF.

 

 

 

 

 

Building Strong Brand EMOTIONAL PROMISE

 

Strong brands have strong emotional connections with consumers. This is a fundamental truth that has been demonstrated by great brands such as Apple®, Lexus, and Starbucks. Because of their intense emotional connections with consumers, strong brands...

 

Download the full Whitepaper below on Building Strong Brand EMOTIONAL PROMISE written by Jeff Savitz.

 

CLICK HERE to download the file as a PDF.

 

 

 

 

 

Pricing Strategy Practice - Paul E Green - Jeff Savitz

 

Applying Conjoint Analysis to Product Assortment and Pricing in Retailing Research...

 

Download the full Whitepaper below on Pricing Strategy Practice written by Jeff Savitz.

 

CLICK HERE to download the file as a PDF.

 

 

 

 

 

 

 

The Case for Inliers

 

New methods for selecting sample that will yield  savings of as much as $300,000,000 to the US research industry, annually.

 

Download the full Whitepaper below on Case for Inliers written by Jeff Savitz.

 

CLICK HERE to download the file as a PDF.